Another Outside Broadcast for Radio Kwizera
By Vincent Opiyo, SJ
On Monday 23 September 2024, we assembled at one of the burgeoning hotels in Tanzania’s capital city Dodoma, Rafiki (not the novitiate magazine) alongside a bunch of managers emanating from different regional radio stations partnering with BBC through their Media Action wing for a five-day training on radio management, commercials and marketing.
At stake was to rivet these station managers with a new wineskin in an old one (radio) due to the demanding trends namely how to run a radio station in the 21st century in front of digital exigence’s. Radio Kwizera which boasts of a long time partnership with this global media house was represented by its two production officers (Saum Juma and her assistant David Kasongo, SJ) and yours truly as the acting Media and Marketing Officer. The gains of this training can only be measured at our apostolate – an invite to tune in from wherever you are: Radio Kwizera FM! We also got a chance to greet companions in our communities around.
In Shinyanga, the radio’s mid breakfast program Mchakato was out interacting with her audience at Zimamoto grounds in another outside broadcast (OB) following one that took place in Ngara’s Kokoto grounds last month. This was an agora for local business persons to air out their challenges in front of various invited government officials. Such a venture is one of radio’s 2024 slogan “Funguka” driven by social sustainability pole.
